aleggiovannaaft8202 aleggiovannaaft8202
  • 25-08-2020
  • Business
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A product line is a group of products that are physically similar or are intended for a similar market. What is the best example of a product line?

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jaquelinefvr
jaquelinefvr jaquelinefvr
  • 26-08-2020

Explanation:

A product line can be defined as a strategy that a company uses to produce similar products but that meets different needs of different audiences. The advantage of this strategy is to achieve a greater market share and increase positioning and strengthen a brand in the market.

An example of a product line is a chocolate brand, Lindt for example, which has several types of chocolate, such as milk, white, dark, diet, etc.

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